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You may have heard Facebook Group Marketing can be a great way to find clients for your online business.
The problem is most people don’t understand how facebook group marketing really works, and get little to no results because of one of these three problems:
- They don’t know how to stand out, and get little to no traction
- They lack consistency
- They don’t know how to turn Facebook Group connections into paid clients
Facebook Groups have been absolutely instrumental to helping me grow my six figure per year online business. They helped me book my first coaching client, they’ve accounted for over 60% of my sales in the past year, and have helped me form real connections with other online entrepreneurs.
In this post I’m going to share everything you need to know to find your next client for free in Facebook Groups.
Why are facebook groups a good marketing strategy?
There are a bajillion different strategies you can use to market your online business. Why choose to invest your time in Facebook Groups?
Well there are a few very good reasons…
- It’s free.
- Your ideal clients are probably already in them.
- You can get exposure to people who don’t follow you or your business
- They are community based and therefore a more natural place to form genine connections
Facebook groups are a particularly good strategy for newer online entrepreneurs who don’t have a large marketing budget. Instead of investing money into marketing (like facebook ads), you are investing your time (by showing up, providing value, and engaging).
So if you’re deciding if facebook group marketing is for you, you need to ask yourself what is most important for your marketing strategy right now?
Saving time or saving money.
Are Facebook Groups dead?
Ever since Facebook Group marketing became a thing, there have always been discussions around how viable they are as a long term marketing strategy. In 2017 there has certainly been a big shift in the facebook group landscape for online business. It seemed like big names were closing their facebook groups left and right. This brought up an important question: are Facebook groups dying?
Some said yes. I say, heck no. Here’s why…
- Several of those big names who closed their groups earlier in the year have actually re-opened them.
- The amount of people who actively seek out groups and scroll through the feed has definitely decreased, BUT if you write an engaging post in a group, it will show up in people’s newsfeeds. And you have the potential to show up in the news feeds of every member of that group! There is no other free place on Facebook that gives you the ability to show up in the news feeds of targeted audiences that don’t already follow you.
How can you actually get clients from facebook groups?
Ok so you’re sold on giving Facebook Group Marketing a real try, but maybe you’re wondering how in the heck you’re actually supposed to turn your Facebook Group Posts into actual paying clients?
Let me break it down and share the 4 definitive strategies for turning your Facebook Group marketing efforts into clients (warning: lightbulb moment impending).
Strategy #1- The Subtle Stalker
When you share content that resonates with people, what are they going to do? Well first they may like and comment on your post. Next? They’ll probably click on your name and view your personal profile. If you’ve optimized your personal profile right, this will take them on a journey of learning more about your business and taking the next step to connect with you.
Here’s what you should always have on your personal profile:
- A professional and approachable profile photo
- A well written bio (clearly define who you are and what you do)
- A link to your business page (and a pinned post on your biz page inviting them to download your freebie or join your group)
- A call to action to download a freebie or join your facebook group (I use the featured image section to do this.
When you optimize your personal profile and business page, it increases the chances of your “stalker” joining your community, and gives you the opportunity to slowly nurture them on your platforms, then position your offers to them.
Strategy #2- The Connected Convo
When you provide real value in facebook groups, people notice. If you feel a connection with someone in a group and want to get to know them more, send them a friend request and reach out and say hey. Others may do the same to you.
Facebook groups are a great way to get to know people. Some of them will become clients, some of them will be people you want to hire, and some will become biz besties.
The key here is NEVER reach out and jump in to pitching someone. You need to get to know them. Even if you are sure you can really help them, and your certain they are an ideal client, don’t jump in with that assumption.
Be open to letting the relationship become what it’s meant to be without trying to force it.
Strategy #3- The Obvious Expert
You’ve got skills people need. If you are showing up in groups and giving answers to their problems, you will capture attention.
If you give someone an answer to one of their problems, they will start to see you as an expert. They may have other problems they need help solving, and will reach out to you to find out more about how you can help them.
Pro tip: Don’t guard your best information. Sharing it freely is the best way to get more paying clients. Read more about this in my post The #1 Fear that’s Killing your sales (and what to do about it).
Strategy #4: The Straight Up Promo
After sharing lots of valuable content in a group, you can promote yourself (do this sparingly). Not all groups allow you to do this, and some have certain restrictions on this, so make sure to read the rules.
*Pro tip: Don’t promote paid offers in groups. People aren’t warmed up enough to buy from you. Offer a valuable freebie to get them on your email list or in your facebook group. Then you can nurture the relationship from there.
How to find the best Facebook Groups for you
Finding the right Facebook groups needs to be an essential part of your strategy. There are a few ways you can find the perfect groups.
- Search for them on facebook. Choose a few keywords that describe your ideal client and pop them into the search bar on facebook. Then sort the results to show groups. Voila! You’ll likely land on a few winners right there.
- As your past clients if there are any facebook groups they really like being a part of. They may have some stellar recommendations.
- Post on Facebook asking for recommendations. Say something like, “I’m looking for awesome facebook groups to join that focus on -insert description here-, anyone have any recommendations?”
- If your target market are entrepreneurs, check out my Facebook Group Like a Boss Toolkit. It includes an interactive spreadsheet with the top 29 Facebook Groups for Entrepreneurs. It breaks down what daily threads happen in each, when they allow promos, and links to join.
When you click on a group you’ll be able to get a feel for whether it’s a good fit for you by looking at their graphics, and reading their description. Does it feel like a place you resonate with?
If so, dive in and experiment with that group. Try it on for a week and engage in the group. Measure the kind of response you get from it (Download my Free Resource Kit and receive a printable to track this).
Don’t be BORING. 4 Tips for Totally Standout Group Posts
Want to be insanely effective at Facebook Group Marketing? The most important factor is creating incredible content.
I’m going to share 5 types of content that perform really well in Facebook groups, but first, I want to share a few tips for writing content that actually gets noticed.
- Share stories. Becoming a good storyteller will get your posts way more traction. A good storyteller has the ability to evoke emotion through their stories. They make people feel like they are actually there. This forms an incredible connection with the reader.
- Don’t be too wordy. Don’t write words just for the sake of it. Always ask yourself, “does this need to be here to effectively make my point?”
- Focus on one concept per post- Before you write a post for a facebook group ask yourself, “what is the point of sharing this?” Then as you write, make sure that you focus your attention on that single intention. When reading your post, it should be obvious what point you are trying to make.
- Cut the BS- Before pressing that post button, run something I like to call the ‘BS filter.’ Take out anything that is fluffy or fake. You will significantly increase your impact by being genuine and intentional with your words
5 Highly Engaging Posts You Need to Create (and prompts to help you write them)
By now I hope you’re starting to see useful Facebook Group Marketing can be for your business. You can probably also see that your success with it depends a lot of creating engaging and valuable content.
So what kind of posts should you share in Facebook Groups? Let me share my top 6 suggestions that have worked insanely well for me…
Post Type #1- The Intro Post
When you first join a group, it is customary to introduce yourself. The problem is that most poeple write really boring and unstrategic intros.
I learned to write intros that that got 50+ likes, 20+ comments, and even leads within just hours of posting it!
Want to know my formula?
It’s SUPER SIMPLE. Awesome intro posts are composed of two main elements …
- Amazing copy that helps people understand what you do, what makes you different, and helps them feel like they know you a bit.
- A good image of yourself (bonus points if it shows off your personality)
To write a killer intro post, answer the following questions:
Describe your business and what you do in one sentence
What makes you different than others in your industry?
What is your favourite part of running your business?
What are 3 things you’ve done or accomplished that others may not have?
What are 3 things you enjoy doing for fun?
What 3 business achievements are you most proud of to date?
Your Epic Intro Post Checklist:
Go back and cross out all the least interesting things. If this was someone else’s intro what would you care about reading?
Decide which detail is most interesting/most likely to get someone’s attention. You are going to lead with this!
Combine your most interesting information together to create your intro post. See the example below to use as a reference.
Choose a photo of yourself to accompany your intro. Bonus points if the photo shows a bit of your personality!
Here’s an example:
The Next 3 Types are all Value Based Posts
Ok, so you’re in, you’re intro’ed, now it’s time to WOW them with your smarts, your inspiration, your story, and all around awesome value.
Getting results from Facebook groups is all about the right balance of give and take; You get yourself noticed and help others (the give), then promote your offerings or make connections with potential clients (the take).
Every time you share a post in a group you have the ability to weigh the scale more on the give side. Once you’ve done this enough you can take without coming across as spammy/sleazy/or selfish.
There are three categories of value posts that have performed really well for me in Facebook groups. I call them Wisdom Posts, Teaching Posts, and Vulnerable Posts.
Post Type #2- The Wisdom Post
Wisdom posts are exactly what you may think. They share some of that awesome wisdom you’ve got going on in that awesome head of yours. Usually wisdom posts involve sharing about an experience you’ve had (either recently or awhile ago) that you’ve learned something from.
It can be simple things that happen in your life that teach you a valuable lesson, big problems you’ve tackled that have radically changed your life, or anything in between.
Here are some prompts to help you come up with ideas:
Describe an obstacle you’ve overcome in your business recently
Describe a time you got out of your comfort zone, and what you learned from the experience.
What is one of your core values in business or life? Describe a time that value was tested
What is your happiest memory from the 30 days?
Share a favourite quote. What does it mean to you?
What is the nicest thing someone has said to you recently? How did you feel?
Your wisdom post checklist:
Go back and choose the answer you feel most emotionally connected too/you feel would impact people the most
What did you learn from this experience? What wisdom can others take from it?
Write your post in two parts. First share the story of the experience, then share the wisdom and how it impacted you/what you learned.
Choose a photo to accompany your post
Here’s an example:
Post Type #3: The Teaching Post
Want to actually get clients from facebook groups? If so, you need teaching posts. When you share your best information for free, you develop a reputation as an expert.
These posts are all about teaching someone to do something they may not know how to do, or help them understand a new concept, or ultimately create a tangible result.
The key here is to share information that your ideal client would pay for. It should solve a problem they are struggling with.
Ultimately, you need to cut the fluff. Your teaching posts need to do more than look good, and act as filler for the group. You need to stop people in their tracks, and captivate them with your valuable information (and trust me, you have so many golden nuggets worth sharing!).
Teaching posts are different from the Wisdom posts in that wisdom posts are experience based (based on something that has happened in our life), and teaching posts are results based (based on actions we have taken to get results).
Here are some prompts to help you come up with ideas:
What question(s) do you repeatedly get asked from clients?
Name a win you’ve experienced in your business. If you wanted to help someone do the same, what would you tell them they need to do?
What podcast, book, or other training you’ve consumed recently inspired you to make a change in your business? Describe the process
What are the top 3 things you are good at that get you results in your business?
What are you most excited about working on in your business?
Your checklist for teaching posts:
Go back and look at your answers. What tangible results can you identify that others could benefit from? Choose the one you think would be most impactful
Create an attention getting header that highlights your results
Write a step-by-step explanation of how your did what you did (feel free to create a video if that medium is easier).
Choose a photo to accompany your post (unless you created a video of course!)
Here’s an example:
Post Type #4- The Vulnerable Post
Are you just plain sick of seeing fake, unengaging content, that sounds anything but written by a real human? Your ideal clients are too.
Want to make more sales? You need to make a connection with your audience.
So what is the best way to make a genuine connection with your audience? Get vulnerable. Share the truth about you and your perspective, instead of the tidied up version you think everyone expects from you.
The more real you get, the stronger emotion you will evoke in your reader. People never remember the words you write, they remember how your words made them feel.
The first time I really got vulnerable in a Facebook group, I shared about my husband’s affair. As you can imagine, this was super personal and I STRUGGLED to put this out there. I KNEW this was a message that would help people but I was terrified.
What if. …
I made people uncomfortable?
People thought less of me because of what I had been through?
People didn’t get the message I was hoping they would from it?
I almost didn’t share it.
But then I let go and did and something amazing happened. Person after person commented on my post sharing how it had impacted and made them REALLY think.
Something I wrote was impacting the lives of others. This thing that hurt so much was now being used to encourage and help others.
So go ahead and dive in to write a vulnerable post.
Here are few prompts to get you going:
What is the hardest obstacle you’ve had to overcome to get where you are today?
What is your deepest fear? How to you keep it from stopping you?
What adversity have you overcome to get where you are today?
Have you ever tried to sabotage your success? Describe the circumstance
Describe a time you felt hopeless and what you did to move past it
What is the most hurtful thing you’ve encountered in life? How to you overcome the hurt?
Your checklist for vulnerable posts:
Go back and choose the answer you feel most emotionally connected too. What would be hardest for you to share? That’s probably the one you need to choose.
What did you learn from this experience? How can you help others through what you went through?
Write your post in two parts. First share the story of the experience, then share the lesson you want people to learn from it.
Choose a photo to accompany your post
Here’s an example:
Post Type #5: Promotional Post
Once you’ve gotten visible in Facebook groups the next step in the process is to ask people to take an action of some sort that moves them along the process of getting to know you more.
The action you ask them to take shouldn’t be major.
At this point you likely haven’t nurtured them enough to ask them to buy yet. So you need to have something you can offer them that will be super tempting for them, but require little effort on their part to get. This is where an opt-in/freebie comes in.
When writing a promo post, you are going to share something free you are currently offering: a PDF, a video series, a super awesome “Facebook Group Like a Boss” Resource kit, a free coaching call, or some other magical thing you know will help them!
Promo posts are all about showing the end result instead of the destination. They are most effective when you can really show people what they will tangible get from your offer.
So let’s dive in and craft your promo post. Answer the following questions:
What freebie/offer do you have to promote? Is this something your ideal client will truly benefit from? If you were in their shoes, would you get value from it?
What tangible results do you want them to get from it? Don’t settle for surface level stuff.
What makes this offer unique?
Your Promo Post Checklist:
Write a concise description of your offer.
Write a concise description of the results/benefits/what makes it unique
Combine step one and two together to form the post, then write a headline to capture attention
Create a custom link through bit.ly to track clicks so you know how it is performing
Choose an image to accompany your post
Here’s an example:
The #1 (Often Overlooked) Facebook Group Marketing Secret
Did you know there is one strategy I have yet to mention that is probably the MOST powerful yet?
You may have already noticed this (if not, I hate to break your bubble), but generally speaking, people care more about themselves than others. People want to be acknowledged, validated, and noticed.
So here is my advice to you:
- Read How to Win Friends and Influence People by Dale Carnegie. It will radically change how you interact with others for the better.
- Pay attention to people in Facebook groups. Read their posts. Comment. Engage with them. When you make someone feel valued, they naturally want to reciprocate. Maybe they need your services, or maybe they will recommend you to someone who does. The point: you can often attract more attention for your business by showing up and genuinely caring about others in Facebook Groups.
If there’s anything that will KILL your Facebook Group Marketing Efforts, it’s a lack of THIS…
If you’ve made it this far, you may have had a lightbulb moment or two, and you may see more potential in Facebook Group Marketing than you have before.
If so, I can’t wait for you to dive in and book more clients from Facebook Groups. But if there is anything that could totally derail your efforts, it’s a lack on consistency.
To be totally honest, this is my biggest weakness. So back when I first started marketing my business in Facebook Groups, I worked with my husband to custom design a few tools that really helped me stay on track. Together we created the Facebook Group Like A Boss Toolkit. It includes:
- An interactive spreadsheet with links to the top 29 Facebook Groups for online entrepreneurs, and all the info you need to know on them. What do they talk about each day? When can you promote yourself? Everything is laid out for you here.
- A customized printable to keep your consistent. You can choose up to 5 groups you want to engage in, and I’ll provide the rest. I’ll help you track what you’ve posted where, how you’re doing at engaging with others, and how to track if your Facebook Group marketing is actually benefiting you.
I just pulled these tools out of retirement and gave them a much needed refresh, and you can check out all the details and get free access by clicking here.
What will Facebook Group Marketing look like for you in 2018?
Did this post inspire you to make any changes to the way you approach Facebook Group marketing? If so, drop a comment below.
Got any questions about Facebook Group Marketing? Ask away. I’d be happy to help!